Tradition, Innovation, and Cultural Bridges: Diplomacy in Dialogue
In a conversation with the broadcaster RTL in Zagreb, our founder, Dr. Urs Hammer, in his role as Swiss Ambassador, offered insights into the finer nuances of interstate relations. It became clear that diplomacy goes far beyond protocol — it is a deep understanding of symbols, shared stories, and the linking of tradition with modern quality standards.
Synergies through Shared Identity
A particular example of the invisible bridges between countries is the story of the brand “Ragusa.” Urs Hammer explains how fascination with the atmosphere of Dubrovnik (historically Ragusa) led to the naming of one of Switzerland’s best-known chocolates. Such cultural overlaps are far more than anecdotes; they form the emotional basis for economic relations and mutual appreciation. For work in an international setting, this means knowing these historical and emotional anchor points and using them strategically.
The Swiss Recipe for Success: Tradition Meets Innovation
Asked about the secret behind world-famous Swiss export goods such as watches, cheese, or chocolate, Urs Hammer points to a clear formula: the consistent combination of tradition with innovation and uncompromising quality standards. This principle translates directly into strategic advisory work — proven values form the foundation, while innovative approaches secure the decisive edge in competition.
The Art of Attention and Presence
Diplomacy also means setting the focus amid diversity. Whether through the targeted use of symbols to be heard at international receptions, or through the promotion of art and culture as a means of communication — the aim is always to direct attention and open spaces for dialogue. Urs Hammer shows how important it is to harmonize local customs (such as the Croatian delight in conversation) with the goal of mutual understanding.
Reliability When It Matters
Practical examples, such as the use of the Swiss Army knife in emergency situations, make another core value of the diplomatic school clear: absolute reliability and readiness to act when it counts. In the strategic accompaniment of projects, this means having tools and solutions at hand that work precisely even under pressure.
These experiences from the highest level of diplomacy now flow directly into our way of working — an approach that combines cultural sensitivity with the highest precision and a deep understanding of international markets.